Marketing management / 
Richard P. Bagozzi ... [et al.]. 
 - Upper Saddle River, N.J. :  Prentice Hall,  1998. 
 - xxii, 718 p. :  ill. ;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0023051620 
<br/><br/><label>LCCN: </label>97-036484 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.