TY  - BOOK
AU  - Chapman,Randall G.
TI  - Brandsmaps: the competitive marketing strategy game 
SN  - 0135974518
PY  - 1997///
CY  - Upper Saddle River, N. J.
PB  - Prentice-Hall
KW  - Marketing
KW  - Computer simulation
KW  - Product management
KW  - Computer programs
ER  -