Chapman, Randall G. <br/><br/>
Brandsmaps :  the competitive marketing strategy game / 
Randall G. Chapman 
 - 4th ed. 
 - Upper Saddle River, N. J. :  Prentice-Hall,  1997 
 - 196 p. :  ill. ;  28 cm. 
<br/><br/><label>ISBN: </label>0135974518  RM147.50 
<br/><br/><label>LCCN: </label>96-27803 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Computer simulation<br/>Product management--Computer simulation<br/>Marketing--Computer programs<br/>Product management--Computer programs