Branding :  a key marketing tool / 
edited by John M. Murphy 
 - Hampshire :  MacMillan,  1987 
<br/><br/>Includes bibliographies and index 
<br/><br/><label>LCCN: </label>86-027797 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Business names<br/>Marketing