Bureau, J. R. <br/><br/>
Brand management :  planning and control / 
J. R. Bureau 
 - London :  MacMillan,  1981 
 - vii, 250 p. ;  21 cm. 
 - Macmillan studies in marketing management .
<br/><br/><label>ISBN: </label>0333319036 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management