TY  - BOOK
AU  - Jacoby,Jacob
AU  - Chestnut,Robert W.
TI  - Brand loyalty: measurement and management 
SN  - 0471028452
PY  - 1978///
CY  - New York
PB  - Wiley
KW  - Brand choice
N1  - 'A Ronald Press publication.'; Includes indexes; Bibliography: p. 121-149
ER  -