Jacoby, Jacob <br/><br/>
Brand loyalty :  measurement and management / 
Jacob Jacoby, Robert W. Chestnut 
 - New York :  Wiley,  1978 
 - xiv, 157 p. :  ill. ;  22 cm. 
 - Wiley series on marketing management .
<br/><br/> 'A Ronald Press publication.'  Includes indexes 
<br/><br/>Bibliography: p. 121-149 
<br/><br/><label>ISBN: </label>0471028452 
<br/><br/><label>LCCN: </label>77-28660 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand choice