TY  - BOOK
AU  - Kotler,Philip
AU  - Fox,Karen F.A.
TI  - Strategic marketing for educational institutions
SN  - 0136689892
PY  - 1995///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Education
KW  - Marketing
KW  - Schools
KW  - Public relations
KW  - Educational fund raising
KW  - Educational planning
N1  - Includes bibliographical references and indexes
ER  -