TY  - BOOK
AU  - Temporal,Paul
TI  - Branding in Asia: the creation, development, and management of Asian brands for the global market 
SN  - 0471835765
PY  - 2000///
CY  - Singapore
PB  - John Wiley
KW  - Brand name products
KW  - Case studies
KW  - Marketing
KW  - Competition, international
N1  - Includes bibliographical references and index
ER  -