TY  - BOOK
AU  - Wells,William
AU  - Burnett,John,1944-
AU  - Moriarty,Sandra E.
TI  - Advertising: principles & practice 
SN  - 0130835714
PY  - 2000///
CY  - Upper Saddle River
PB  - Prentice Hall
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -