Wells, William <br/><br/>
Advertising :  principles & practice / 
William Wells, John Burnett, Sandra Moriarty 
 - 5th ed. 
 - Upper Saddle River :  Prentice Hall,  2000 
 - xvii, 562 p. :  ill. ;  29 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0130835714 
<br/><br/><label>LCCN: </label>99-056644 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising