TY  - BOOK
AU  - Trout,Jack
AU  - Rivkin,Steve
TI  - The power of simplicity: a management guide to cutting through the nonsense and doing things right 
SN  - 0070653623
PY  - 1999///
CY  - New York
PB  - McGraw-Hill
KW  - Industrial management
KW  - Simplicity
N1  - Includes bibliographical references and index
ER  -