Trout, Jack <br/><br/>
The power of simplicity :  a management guide to cutting through the nonsense and doing things right / 
Jack Trout with Steve Rivkin 
 - New York :  McGraw-Hill,  1999 
 - x, 205 p. ;  22 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0070653623 
<br/><br/><label>LCCN: </label>98-037927 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial management<br/>Simplicity