Caples, John <br/><br/>
Tested advertising methods / 
John Caple ; foreword by David Ogilvy ; introduction by Gordon White 
 - 5th ed. / revised by Fred E. Hahn 
 - Paramus, N. J. :  Prentice Hall,  1997 
 - xxvi, 278 p. :  ill. ;  24 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>013244609X 
<br/><br/><label>LCCN: </label>96-047752 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising