Peter, J. Paul <br/><br/>
Consumer behavior and marketing strategy / 
J. Paul Peter, Jerry C. Olson 
 - 5th ed. 
 - Boston :  Irwin / McGraw-Hill,  1999 
 - 545 p. :  ill. ;  24 cm. 
 - Irwin / Mcgraw-Hill series in marketing .
<br/><br/><label>ISBN: </label>0256261903  RM334.18 
<br/><br/><label>LCCN: </label>95-022713 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Marketing