TY  - BOOK
AU  - Hawkins, Del I.
AU  - Best,Roger J.
AU  - Coney,Kenneth A.
TI  - Consumer behavior: building marketing strategy 
SN  - 0256218951
PY  - 1998///
CY  - Boston
PB  - Irwin McGraw-Hill
KW  - Consumer behavior
KW  - United States
KW  - Market survey
KW  - Case studies
ER  -