Hawkins,  Del I. <br/><br/>
Consumer behavior :  building marketing strategy / 
Del I. Hawkins, Roger J. Best, Kenneth A. Coney 
 - 7th ed. 
 - Boston :  Irwin McGraw-Hill,  1998 
 - 760 p. :  ill. ;  26 cm 
<br/><br/><label>ISBN: </label>0256218951  RM334.18 
<br/><br/><label>LCCN: </label>97-001290 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--United States<br/>Market survey--United States<br/>Consumer behavior--United States--Case studies