Makens, James C. <br/><br/>
The marketing plan workbook 
1985. 
 - Eaglewood Cliffs  Prentice-Hall  1985. 
 - 223 p. ;  28 cm. 
<br/><br/><label>ISBN: </label>0135585376 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.