Relationship marketing :  theory and practice / 
edited by Francis Buttle. 
 - London :  Paul Chapman,  1996. 
 - xii, 202 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>1853963135  RM122.34 
<br/><br/><label>LCCN: </label>96-223102 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing.