Zeithaml, Valarie A. <br/><br/>
Services marketing :  integrating customer focus across the firm / 
Valarie A. Zeithaml, Mary Jo Bitner. 
 - 2nd ed. 
 - Boston :  Irwin/McGraw-Hill,  2000. 
 - xxviii, 620 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0072312211  RM340.83 
<br/><br/><label>LCCN: </label>99-029464 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.<br/>Customer services.<br/>Marketing.