TY  - BOOK
AU  - Berger,Arthur Asa
TI  - Essentials of mass communication theory
SN  - 080397356X
PY  - 1995///
CY  - Thousand Oaks
PB  - SAGE Publications
KW  - Mass media
KW  - Philosophy
KW  - United States
N1  - Includes bibliographical references : (p. 192-196) and indexes
ER  -