Berger, Arthur Asa,  1933- <br/><br/>
Essentials of mass communication theory / 
Arthur Asa Berger. 
 - Thousand Oaks :  SAGE Publications,  1995. 
 - x, 208 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references : (p. 192-196) and indexes. 
<br/><br/><label>ISBN: </label>080397356X 0803973578  Hadiah 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Philosophy.<br/>Mass media--United States.