McQuail, Denis <br/><br/>
McQuail's mass communication theory / 
 Mass communication theory 
Denis McQuail 
 - 4th ed. 
 - London :  Sage Publications,  2000 
 - x, 542 p. :  ill. ;  25 cm. 
<br/><br/>References: p. 505-535 
<br/><br/><label>ISBN: </label>0761965467  RM334.40 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media<br/>Communication