Mediamaking : mass media in a popular culture - Grossberg, Lawrence; Wartella, Ellen; Whitney, D. Charles (David Charles), 1946- (Thousand Oaks, Calif. : Sage Publications, 1998)
Preface -- Media in context -- Narratives of media history -- Media people and organizations -- Media and money -- Meaning -- The interpretation of meaning -- Ideology -- Producing identities -- Consuming the media -- Media and behavior -- Debates over media effects -- Media and politics -- The media and the public -- Normative theories of the media -- Media globalization.
Includes bibliographical references (p. 409-421) and index.
Keywords: Mass media and culture; Mass media -- Social aspects