Zeithaml, Valarie A. <br/><br/>
Services marketing / 
Valarie A. Zeithaml, Mary Jo Bitner. 
 - New York :  McGraw Hill,  1996. 
 - xx, 700 p. :  ill., maps ;  25 cm. 
 - McGraw-Hill series in marketing .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0070782504  RM* 
<br/><br/><label>LCCN: </label>95-044395 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.<br/>Customer services.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HD9980.5