Lovelock, Christopher H. <br/><br/>
Services marketing / 
Christopher H. Lovelock. 
 - 3rd ed. 
 - Upper Saddle River, N.J. :  Prentice Hall International,  1996. 
 - xii, 660 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. 649-650) and index. 
<br/><br/><label>ISBN: </label>0134558413  RM*  Hadiah 
<br/><br/><label>LCCN: </label>9500-050896 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Professions--Marketing.<br/>Service industries--Marketing.