Boone, Louis E. <br/><br/>
Contemporary marketing / 

 - 3rd ed. 
 - Hinsdale:  Dryden Press,  1980 
 - 536 p :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>003051391x 
<br/><br/><label>LCCN: </label>79-51058 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing