TY  - BOOK
AU  - Bodian,Nat G,b.1921
TI  - Book marketing handbook: tips and techniques for the sale and promotion of scientific, technical, professional, and scholarly books and journals
SN  - 0835212866
PY  - 1980///
CY  - New York
PB  - R. R. Bowker
KW  - Booksellers and bookselling
KW  - Handbooks, manuals, etc
KW  - Book industries and trade
KW  - Advertising
KW  - Books
N1  - Includes index; Bibliography: p
ER  -