Book marketing handbook tips and techniques for the sale and promotion of scientific, technical, professional, and scholarly books and journals - Bodian, Nat G, b.1921 (New York R. R. Bowker, 1980)
Includes index
Bibliography: p
1
Keywords: Booksellers and bookselling -- Handbooks, manuals, etc; Book industries and trade -- Handbooks, manuals, etc; Advertising -- Books -- Handbooks, manuals, etc