Bodian, Nat G, b.1921 <br/><br/>
Book marketing handbook  tips and techniques for the sale and promotion of scientific, technical, professional, and scholarly books and journals 
by Nat G. Bodian 
 - 1st ed 
 - New York  R. R. Bowker  1980 
 - 482p. 26cm 
<br/><br/> Includes index 
<br/><br/>Bibliography: p 
<br/><br/><label>ISBN: </label>0835212866 
<br/><br/><label>LCCN: </label>80-17504 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Booksellers and bookselling--Handbooks, manuals, etc<br/>Book industries and trade--Handbooks, manuals, etc.<br/>Advertising--Books--Handbooks, manuals, etc.