TY  - BOOK
AU  - Perreault,William D.
AU  - McCarthy,E.Jerome
TI  - Basic marketing: a global-managerial approach 
SN  - 0256209820
PY  - 1999///
CY  - Boston
PB  - Irwin/McGraw-Hill
KW  - Marketing
KW  - Management
N1  - Book is accompanied by one CD, entitled'Student CD-ROM to accompany basic marketing, A global managerial approach 13/e' bearing the same call number and available at Bahagian Koleksi Media; References: p. 743-786
ER  -