Basic marketing : a global-managerial approach - Perreault, William D.; McCarthy, E. Jerome (Edmund Jerome). (Boston : Irwin/McGraw-Hill, 1999)
Book is accompanied by one CD, entitled'Student CD-ROM to accompany basic marketing, A global managerial approach 13/e' bearing the same call number and available at Bahagian Koleksi Media.
References: p. 743-786.
System requirements for accompanying computer disc: IBM-compatible, pentium 133mhz or faster, sound card, 32mb of hard drive, and 4 speed CD-Rom, with Windows 95 or later.
Keywords: Marketing -- Management