Perreault, William D. <br/><br/>
Basic marketing :  a global-managerial approach / 
William D. Perreault [and] E. Jerome McCarthy. 
 - 13th ed. 
 - Boston :  Irwin/McGraw-Hill,  1999. 
 - xxiv, 791 p. :  ill. ;  29 cm. +  1 computer laser optical disc (4 3/4 in.). 
 - The Irwin/McGraw-Hill series in marketing. .
<br/><br/> Book is accompanied by one CD, entitled'Student CD-ROM to accompany basic marketing, A global managerial approach 13/e' bearing the same call number and available at Bahagian Koleksi Media. 
<br/><br/>References: p. 743-786. 
<br/><br/><br/>System requirements for accompanying computer disc: IBM-compatible, pentium 133mhz or faster, sound card, 32mb of hard drive, and 4 speed CD-Rom, with Windows 95 or later. 
<br/><br/><label>ISBN: </label>0256209820 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.