Business marketing - Brierty, Edward G.; Eckles, Robert W.; Reeder, Robert R.; Reeder, Robert R. (Upper Saddle River : Prentice Hall, 1998)
Rev. ed. of: Industrial marketing : analysis, planning, and control / Robert R. Reeder, Edward G. Brierty, Betty H. Reeder. 2nd ed. c1991
Keywords: Industrial marketing