TY  - BOOK
AU  - Singletary,Michael W.
TI  - Mass communication research: contemporary methods and applications 
SN  - 0801308828
PY  - 1993///
CY  - New York
PB  - Longman
KW  - Mass media
KW  - Research
KW  - Methodology
N1  - Includes bibliographical references and index
ER  -