Singletary, Michael W.,  1938- <br/><br/>
Mass communication research :  contemporary methods and applications / 
Michael W. Singletary. 
 - New York :  Longman,  1993. 
 - xvii, 473 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0801308828  RM316.74 
<br/><br/><label>LCCN: </label>93-013973 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Research--Methodology.