TY  - BOOK
AU  - Lancaster, Geoffrey,
AU  - Reynolds, Paul
TI  - Introduction to marketing: a step-by-step guide to all the tools of marketing 
SN  - 0749420952
PY  - 1999///
CY  - London
PB  - Kogan Page
KW  - Marketing
N1  - Includes bibliographical  references and index
ER  -