Lancaster, Geoffrey,  1938- <br/><br/>
Introduction to marketing :  a step-by-step guide to all the tools of marketing / 
Geoff Lancaster [and] Paul Reynolds 
 - London :  Kogan Page,  1999 
 - ix, 290 p. ;  24 cm. 
 - Marketing in action series .
<br/><br/> Includes bibliographical  references and index 
<br/><br/><label>ISBN: </label>0749420952 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing