Bird, Drayton <br/><br/>
Commonsense direct marketing / 
Drayton Bird 
 - Rev 3rd ed. 
 - London :  Kogan Page,  1993 
 - 372 p. :  ill. ;  24cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0749425849  RM122.30 
<br/><br/><label>LCCN: </label>94-016183 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing