Smith, P. R. <br/><br/>
Marketing communications :  an integrated approach / 
P. R. Smith 
 - 2nd ed. 
 - London :  Kogan Page,  1998 
 - xvi, 602 p. :  ill. ;  24 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0749426993  RM141.35 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing