Rosenbloom, Bert.

Marketing channels : a management view / Bert Rosenbloom. - 6th ed. - Fort Worth : Dryden Press, 1999. - xxii, 688 p. : ill. ; 26 cm. - The Dryden Press series in marketing .

Includes bibliographical references and indexes.

003024482X RM373.86

97-078266


Marketing channels.
Marketing channels--Management.