Weinzimer, Philip.

Getting it right! : creating customer value for market leadership / Philip Weinzimer. - New York : John Wiley & Sons, 1998. - xxvii, 340 p. : ill. ; 24 cm.

Includes bibliographical references (p. 329-332) and index.

0471291889 RM140.50

98-023944


Customer services--Management.
Consumer satisfaction.
Market share.