Consumer behavior : building marketing strategy - Hawkins, Del I.; Best, Roger J.; Coney, Kenneth A.; Hawkins, Del I. (Boston, Mass. : McGrawHill, 1998)
Book is accompanied by one diskette, entitled'Consumer behavior', bearing the same call number and available at Bahagian Koleksi Media.
Text is accompanied by one diskette and available in Media Collection (PHUKM)
Includes bibliographical references and indexes
Keywords: Consumer behavior -- United States; Market surveys -- United States; Consumer behavior -- United States -- Case studies