Hawkins,  Del I. <br/><br/>
Consumer behavior :  building marketing strategy / 
Del I. Hawkins, Roger J. Best, Kenneth A. Coney 
 - 7th ed. 
 - Boston, Mass. :  McGrawHill,  1998 
 - xxv, 760 p. :  ill. ;  26 cm. +  1 computer disk (3 1/2 in.) 
 - The Irwin/McGraw-Hill series in marketing .
<br/><br/> Book is accompanied by one diskette, entitled'Consumer behavior', bearing the same call number and available at Bahagian Koleksi Media.  Text is accompanied by one diskette and available in Media Collection (PHUKM) 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0256218951  RM355.61 
<br/><br/><label>LCCN: </label>97-001290 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--United States<br/>Market surveys--United States<br/>Consumer behavior--Case studies--United States