TY  - BOOK
AU  - Harrell,Gilbert D.
AU  - Frazier,Gary L.
TI  - Marketing: connecting with customers 
SN  - 0023502517
PY  - 1999///
CY  - Upper Saddle River, NJ
PB  - Prentice Hall
KW  - Marketing
KW  - Management
KW  - Consumer satisfaction
N1  - Includes bibliographical references and index
ER  -