Harrell, Gilbert D. <br/><br/>
Marketing :  connecting with customers / 
Gilbert D. Harrell, Gary L. Frazier. 
 - Upper Saddle River, NJ :  Prentice Hall,  1999. 
 - xix, 552, 2, 18 p. :  ill. (some col.) ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0023502517  RM201.00 
<br/><br/><label>LCCN: </label>98-027613 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Consumer satisfaction.