Solomon, Michael R. <br/><br/>
Consumer behavior :  buying, having, and being / 
Michael R. Solomon. 
 - 4th ed. 
 - Upper Saddle River, New Jersey :  Prentice Hall,  1999. 
 - xxi, 586 p. :  ill. (some col.) ;  26 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>
<br/><br/><label>ISBN: </label>0137957254 (hbk.)  RM337.65 (1 naskhah) 0130812552 (pbk.)  Hadiah 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.