Lancaster, Geoffrey,  1938-. <br/><br/>
Marketing management / 
Geoff Lancaster, Lester Massingham. 
 - 2nd ed. 
 - London :  McGraw-Hill,  1993. 
 - 383 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0077092910  RM95.07 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management.