TY  - BOOK
AU  - Mougayar,Walid
TI  - Opening digital markets: battle plans and business strategies for Internet commerce 
SN  - 0070435421
PY  - 1998///
CY  - New York
PB  - McGraw-Hill
KW  - Electronic commerce
KW  - Planning
KW  - Strategic planning
KW  - Internet marketing
KW  - Business enterprises
KW  - Computer networks
N1  - Includes bibliographical references [p. 277-280] index
ER  -