Opening digital markets : battle plans and business strategies for Internet commerce /
Walid Mougayar.
- 2nd ed.
- New York : McGraw-Hill, 1998.
- xviii, 292 p. : ill. ; 24 cm.
Includes bibliographical references [p. 277-280] index.
0070435421 RM71.96
97-041318
Electronic commerce--Planning. Strategic planning. Internet marketing--Planning. Business enterprises--Computer networks--Planning.