Mougayar, Walid, 1959-

Opening digital markets : battle plans and business strategies for Internet commerce / Walid Mougayar. - 2nd ed. - New York : McGraw-Hill, 1998. - xviii, 292 p. : ill. ; 24 cm.

Includes bibliographical references [p. 277-280] index.

0070435421 RM71.96

97-041318


Electronic commerce--Planning.
Strategic planning.
Internet marketing--Planning.
Business enterprises--Computer networks--Planning.